TXT I Merch

Client: Twelve X Twelve GmbH
Type: Merchandise & Brand Design
Location: Berlin, Germany
Year: 2026
Role: Art Direction, Graphic Design, Multimedia Design
Creative Direction - Marcus Kregel

A merchandise collection for Twelve X Twelve, the Berlin music rights financing company, extending the brand from screen into the objects people carry. The collection is built around a single idea: advance. On the tote and the t-shirt, the word repeats in seven rows of outline type, one letter in each row turning solid, so the word itself steps forward across the print — a direct image of what the company does, moving royalties forward in time for the people who earn them. The back of the hoodie translates the brand's water language into pure line: overlapping ellipses fading from black to grey, like a stream or a cycle that keeps returning. Against these, the fronts stay quiet — a small monogram or wordmark, almost a private signal. Carried by the artists and rights holders the company backs, the pieces read as institutional finance designed to live inside music culture. The range extends across tote bags, t-shirts, hoodies, sweatshirts, caps, beanies, a beer label and posters, held together by a restrained black-and-white system with TXT Blue as the only colour.